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Sunday, January 2, 2011

Negotiation skills for a merchandiser

Negotiation:
Negotiation is one of the important part of merchandising.

One of the most important slills a buyer and a seller must muster is the ability to negotiate. As most  high street fashion selling prices are very competitive, the greatest scope for improving profit in a product is the reduction of cost price. There are many factros that influence the final cost price of a product including delivery terms.


Negotiation is the process of communication and exchange through which the interested parties make a series of demands and compromises, it involves the trading of benefits between buyer and seller. The basic principle is to trade what is of low value to seller but of greater value to the other party (Buyer). However the aim of a negotiation should be to ensure that both parties are happy with the final outcome or agreement, otherwise one or the other will not continue to participate.

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6 comments:

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  3. Negotiation is also the key to business success. A successful negotiation requires the two parties to come together and hammer out an agreement that is acceptable to both.
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  4. Negotiation is also the key to business success. A successful negotiation requires the two parties to come together and hammer out an agreement that is acceptable to both.

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  5. The most important quality of a sales person should be that he must be able to communicate with his customers so powerfully that he compels the customers to engage with him. Encouraging people to listen to what he has to say is the first most critical step that makes the steps that follow easier to accomplish.
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